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Home /case study /hoffman hanono insurance

Hoffman Hanono Insurance

Investing in a new website can inspire well-rounded growth.

Hoffman Hanono Insurance

Investing in a new website can inspire well-rounded growth.

Results at a Glance

6

Keywords Boosted to Google Page 1

3X

Increase in Website Traffic

25%

Google Ads Driving Traffic

The Goal: Grow Revenue With Help From NEST™

Hoffman Hanono Insurance Services is a family-owned commercial insurance agency based in Chula Vista, CA. They’ve served businesses and individuals in the San Diego County area since 1959.

When we first partnered in 2017, we built them a website and did some basic SEO work. More recently, they approached us with reinvigorated goals in mind.

Our new plan to help them grow revenue involved building a new website on our powerful NEST™ platform, driving more organic search traffic, and promoting greater online visibility. And we succeeded. Hoffman Hanono now gets consistent leads each month and continues to grow.

what we did

“We’ve been a long-time client of WISE Digital Partners. We decided it was time for a new website because the last one WISE built for us was 4-5 years old. We needed a bunch of updates, and it felt like time to start fresh. NEST™ seemed like a better solution because it boasted a lot more features and advantages.

We’ve been really happy with the process, and the new website looks so much better than the old one. We were also able to incorporate a few new insurance quoting tools into it. WISE Digital was there for us every step of the way, making this a smooth transition.”

David Hoffman

President, Hoffman Hanono Insurance Services

Measuring Success

01:

Boosted Keyword Rankings

Thanks to our SEO efforts, Hoffman Hanono Insurance Services immediately began seeing new and improved Google Page 1 rankings for relevant keywords in southern San Diego County, including:

02:

Got Website Traffic to Climb

When Hoffman Hanono renewed its partnership with WISE in 2020, there was already a year-over-year improvement in website traffic—even during the pandemic. But during the same time period in 2021, you can see the even bigger impact of their new website.