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Home /case study /farm fresh meals

Farm Fresh Meals

Organic growth at just the right time can help businesses thrive.

Farm Fresh Meals

Organic growth at just the right time can help businesses thrive.

First Year Results at a Glance

102%

Revenue Growth

285%

MRR Growth

56%

Total Business Growth

The Goal: Expand the Business

Farm Fresh Meals is a healthy meal prep company serving San Diego County. They deliver high-quality meals from fresh, organic, and locally sourced whole food ingredients. Prior to WISE, their modest customer base was centralized in a few select cities in North County—but they had bigger aspirations. Our team was excited to take them to the next level.

what we did

“Our website was in need of a complete overhaul, and I'm so happy to have connected with the WISE Digital team. They came highly recommended, so my expectations were pretty high, and yet they far exceeded them!

Aesthetically and functionally, our new site is on the same level as our national competitors. But what's even more amazing is the expertise WISE Digital Partners brought to our SEO. Organic traffic has more than doubled, while the stunning site is converting at a much higher rate than our old site.

If you're ready to take your e-commerce biz to the next level, no need to look any further. Thanks, guys!”

Jeff Dougherty

Owner, Farm Fresh Meals

Measuring Success

01:

Boosted Revenue by 102%

Upon partnering with WISE in October 2019, Farm Fresh’s owner, Jeff Dougherty, shared his plan for Southern California expansion with us. How could they grow to dominate Southern California digitally while preserving a local feel? At that point, they were visible on Google for a few relevant keywords, but mostly in their home city of Carlsbad. We developed clear goals around what services he wanted more of and moved towards executing our multi-channel strategy. More on that later down the page…

The results we brought Farm Fresh Meals since launching their new website in 2020 have been tremendous. We helped them leapfrog dozens of competitors throughout San Diego just as the meal delivery space started booming amid the pandemic, and revenue grew by 102%.

02:

Increased Monthly Recurring Revenue by 285%

With Farm Fresh Meals, we proved once again that a WISE strategy and execution can move mountains. Here are some highlights that show how we helped Farm Fresh increase its monthly recurring revenue by 285%.

Organic Website Traffic

Compare Farm Fresh Meals’ organic search traffic in 2019 to 2020. Organic traffic sessions are directly impacted by SEO efforts.

Keyword Ranking Growth

Prior to the new website and SEO, Farm Fresh Meals had a few good Google keyword rankings in Carlsbad only. But with our SEO efforts, we immediately began seeing 4x more Google Page 1 keyword rankings across San Diego County, including these examples:

From One City to an Entire County

Our team created an SEO strategy to target Google searchers throughout San Diego County. This helped Farm Fresh expand beyond Carlsbad in an efficient and profitable way, considering their delivery routes. Here were the key cities showing the most interest at that time:

03:

Grew Their Business by 56%

WISE helped Farm Fresh Meals meet its goals for SoCal expansion. Overall, the business grew by 56% after partnering with WISE, and key metrics shot up across the board.