Our work with Hoffman & Forde was never about isolated SEO wins or paid media returns–it’s about building a holistic, long-term strategy that delivers not just sustainable results but compounding ones. Over the years, our multifaceted digital marketing approach has yielded incredible results. Here’s how.

The Website Evolution

Without an optimized, compelling website and landing pages, paid media efforts can only go so far. So after a few weeks of working with Hoffman & Forde on their paid media strategy, we concluded it was time for more than just a website refresh–a full redesign was in order.

Experts across all the disciplines here at WISE–design, copy, SEO, paid media, account management, and development–came together to craft a website strategy that focused on generating quality traffic and leads.

The responsive new website we created incorporated insightful SEO tactics to help the firm capture high-value keywords across their serving cities, including San Diego, Orange County, and Los Angeles. This new site also featured impactful content that spoke to consumer pain points while highlighting their services and experience, as well as updated modern visuals, all of which worked together to attract a more targeted audience within their vertical.

Maximizing Paid Media Impact

Now with a strong website serving as their foundation, we turned our attention back to Hoffman & Forde’s paid media campaigns. We took all the insights we learned from past campaign performances and refined ad messaging to align with their website's new look, feel, and tone.

Thanks to our targeting of high-intent audiences and optimizing budget allocations, this law firm's Google Ads conversion rate soared 5X by Q1 of 2020.

Even after reducing their budget in 2023, the paid media campaigns we produced on behalf of this law firm generated a 33.5% return on investment, proving that quality optimization can outperform spending increases.

A Game-Changing SEO Strategy

While our paid media, development, design, and copy teams helped kick off early success, our search engine optimization specialists turbocharged Hoffman & Forde’s results. By 2023, this firm was enjoying a staggering 1,000% ROI.

But as you may be starting to see, results like this don’t happen overnight. This return on investment came from refining every aspect of Hoffman & Forde’s digital marketing strategy, including:

• Adding structured data
• Enhancing internal linking
• Publishing two premium blogs per month
• Improving their Google Business Profile
• Optimizing landing pages

These refinements not only improved Google’s understanding of what Hoffman & Forde has to offer but also boosted organic search rankings. What results did this firm get from these efforts in 2023? A 104% increase in organic traffic, more relevant leads, and a firm that consistently ranks on Google’s first results page.

Visibility That Delivers

Because our team focused on the most relevant keywords, optimizing for high-value terms, Hoffman & Forde now dominate the local pack (map rankings) for their target keywords. From real estate law to civil litigation, WISE helped them achieve top positions across not one but three Southern California counties they serve.

What’s the benefit that comes from this local dominance? Increased visibility and leads, all leading up to an impressive 111% increase in new users in 2023.

Small, Strategic Efforts. Consistent Growth and Impact.

Our multi-channel approach to meeting this law firm's initial goal and scaling our services as they grew didn't just increase traffic; it ensured Hoffman & Forde received leads that mattered. By early 2020, their website alone was bringing in one quality lead per day, driving a substantial amount of new business.

And that number only increased over the course of our partnership, resulting in 1,889 leads in 2023. As any business owner knows, leads aren’t simply numbers–they’re potential clients who can contribute to a company’s growth.

The success of Hoffman & Forde is a testament to the power of a long-term collaboration with WISE Digital. By working together for several years, we were able to:

• Act as an extension of their team
• Become experts in the nuances of their firm and offerings
• Craft highly-targeted messaging that hits upon customer pain points
• Build additional pages to support PPC efforts
• Launch, evaluate, and optimize their website for SEO growth
• Refine their entire digital marketing strategy

By partnering with our team, this law firm has been able to scale its business, stay focused on core services, and achieve exponential returns.

Summary

Hoffman & Forde is just one example of what’s possible with a data-driven, holistic, long-term approach to both digital marketing and business growth. The consistent efforts we put in over the course of five years accumulated in these impressive results:

• In 2023 alone:
  • 421K increase in impressions
  • 3.5K increase in clicks
  • 111% jump in new users
  • 104% uptick in organic traffic sessions
  • Paid media ROI of 33.5%
• Overall:
  • Went from one location to three
  • Grew from a full-time team of three to more than 20
  • Went from a 1.6% ROI to 10,717.4%

And we can achieve remarkable results for you, too.