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Home /case study /bizhaus

BizHaus

The right marketing partner can help you pivot during tough times.

BizHaus

The right marketing partner can help you pivot during tough times.

Results at a Glance

63

Google Page 1 Rankings

1,400

Website Sessions

1,200

Users

From Surviving to Thriving

BizHaus is a workplace community offering flexible office space in Los Angeles and Orange County. Across their three locations, they positioned themselves as a leading coworking space offering open desks, private offices, networking opportunities, and a creative, collaborative environment. Then the pandemic happened.

As you might imagine, coworking doesn’t mix well with stay-at-home orders and social distancing. Beyond that, BizHaus needed to move on from a different marketing agency that offered lackluster communication and support. Enter WISE Digital Partners.

what we did

“We're new clients of WISE Digital Partners but already have been so impressed with their professionalism, transparency, and overall genuine care for their client's interest. These guys show you very quickly that they are nothing like other agencies. They're honest, quick, and very good at what they do. Excited to continue working with them.”

Chris Mann

Director of Sales & Marketing, BizHaus

Measuring Success

01:

Boosted Keyword Rankings

In coming to WISE, BizHaus had some important new goals to keep their business afloat:

They wanted to shift from selling coworking memberships to focusing on private offices and conference rooms.
They wanted to wean themselves off the high cost of PPC (pay-per-click) advertising by focusing on organic (unpaid) Google rankings.
They wanted to dominate Google’s map section and organic results across all three of their locations.

BizHaus’ new goals meant their marketing plan needed to change, including their SEO keyword strategy. What people googled to find them before (“coworking” and “shared office space”) no longer made sense in the midst of the pandemic.

WISE helped BizHaus reposition its brand online during the pandemic without losing Google rankings for "coworking" related searches. We boosted rankings for 50+ relevant, searched-for keywords in the first eight months, and garnered website traffic from those rankings. We also made their online listings accurate across all three of their locations.

Here are a few examples of keyword ranking growth across all three Bizhaus locations:

02:

Increased Website Sessions

Despite the complexities and challenges of a COVID-19 world, our SEO work helped BizHaus stay relevant, competitive, and visible online. Here’s a snapshot illustrating the comparison in website sessions between 2020-21 (when WISE came on board) to the prior year. The green line is WISE.

03:

Increased Users

Here’s a snapshot illustrating the increase in website users for BizHaus. Again, WISE is the green line.

At the end of the day, our work on BizHaus’ website and online listings got them leads, prospects, and business throughout a nightmarish time for many businesses. And they weren’t the only business we helped stay afloat during the pandemic. That’s why having a digital marketing partner like WISE, who always has your back, is so crucial.