Grow Your Home Service Business with the Right Marketing Partner

What does 2025 have in store for home service providers? Whether you're a plumber, HVAC technician, roofer, or contractor, you'll want to pay attention to the latest industry forecast.

A January report* from Harvard's Joint Center for Housing Studies suggests that while the home improvement and repair industry's overall market value stands strong at $509 billion, consumer spending may only grow 1.2%. That's a far cry from the 25% growth spurt we saw in 2022 and 2023.

To compensate for slow growth, we anticipate some home service companies will scale back marketing efforts—bad news for them and good news for you. As they step back, your business can step forward. But to do it, you need help from a digital marketing partner. Here's why.

Why You Need a Digital Marketing Partner

Running a business is a full-time job. So is marketing it. And if you're trying to keep up on both fronts, you're stretching yourself too thin.

There’s also the matter of expertise. Digital marketing requires deep knowledge across multiple disciplines, from SEO and paid media to web design and content marketing. Most business owners lack this expertise. Playing quarterback in a fast-changing digital marketing landscape is hard enough for the experts, let alone busy business owners.

Here’s the thing: Outsourcing digital marketing efforts isn’t just about delegating tasks. It’s about gaining a competitive edge with the help of a partner—someone who can help you overcome industry-specific challenges without resorting to cookie-cutter solutions that ignore your unique brand identity.

What to Look For In a Digital Marketing Partner

Experience

While industry-specific experience is a non-negotiable, your marketing partner should also demonstrate success across multiple industries. Why? Diverse experience means a broader perspective. It also means you gain access to strategies that have worked across different industries and can be applied to yours.

Services

Effective marketing plans require multiple disciplines working together. Strong website copy won't get read if users can't find your site through SEO. Sleek websites that are difficult to navigate won't capture leads. Our best advice: Partner with an agency that offers services across all marketing disciplines.

Portfolio of Work

As you search for the right partner, evaluate websites they’ve created for other clients—specifically those who share your industry. As you browse, try to experience those websites like an ordinary user, looking beyond the visual design. Evaluate page loading times, navigational flow, mobile responsiveness, and the overall user experience.

Testimonials

Online reviews move you beyond the polished sales pitch and tell you what it’s really like to work with an agency. Look for comments about communication style, responsiveness, and results. The best testimonials highlight specific improvements in leads, conversions, and revenue growth. Pay special attention to reviews from businesses similar to yours.

How We Help Home Service Businesses Grow

Dominate Local Search Results

Roughly half of Google’s 8.5 billion daily searches come from consumers looking for nearby businesses, products, and services.

Without a complete Google Business profile you won’t appear in Google Maps or local directories. Without SEO optimization, your website won't show up in search results when local customers need your services.

Our award-winning SEO team helps you overcome these obstacles by:

• Optimizing your website with location-specific service terms and keywords
• Helping our copywriters create content that directly answers user queries
• Getting your content in Google’s AI Overview, which builds authority
• Ensuring your business appears in Google Maps and local directories

Convert Searches Into Leads

When homeowners need services, they generally turn to Google. But appearing in organic search results is a long-term game that can take 6-12 months. Luckily, our paid media bridges that gap, creating targeted pay-per-click (PPC) campaigns that:

• Put your ads in front of the most relevant leads
• Maximize your ROI by A/B testing your ads, then refining them based on performance
• Constantly re-evaluate and adjust your landing pages, maximizing your quality score, conversion rates, and lowering your CPL

The end result? More clicks, more calls, more qualified leads, and significantly better ROI.

Build Trust Through Reviews

Online reviews matter now more than ever. We became a Yelp Advertising Partner for three primary reasons:

• We've seen how a one-star Yelp rating jump can boost revenue by 5-9%
• We know testimonials can increase conversion rates by 34%
• We've watched negative reviews tank reputations and destroy once-successful businesses

As a Yelp Advertising Partner, we can transform your Yelp presence by:

• Optimizing your profile with better photos and more details
• Setting up AI Autoresponders to help convert more leads via the RAQ forms on Yelp
• Creating ads that target customers in your service area
• Layering ad campaigns so that your ads run throughout the month, no matter what size budget you’re running
• Tracking campaigns to see the impact of our efforts, making adjustments, and spying on your competitors’ ads

Protect Your Reputation

While a lack of positive online reviews can hurt your business, negative ones can destroy it. By some estimates, a single negative review can cost your business up to 30 customers. We can remove fake or defamatory reviews from platforms like Google, Glassdoor, and Facebook, where we maintain a nearly 100% success rate.

Don’t Let Slow Market Growth Slow You Down

While industry forecasts predict moderate growth for home services for the remainder of the year, this is actually the perfect time to invest in your future. While your competitors play it safe and scale back their marketing, we’ll help you build momentum. Whether you’re an emerging home service brand looking to grow or a market leader looking to protect your position, we have the proven strategies you need to succeed. Contact us today!

* https://www.jchs.harvard.edu/research-areas/remodeling/lira